Our Process
OUR WORK
We believe in embracing a hand-crafted approach on the dawn of each endeavor we take. Striving to uncover the essence of your unique story and your true purpose, vision and voice, we are passionate in our venture.
First contact.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
1. GATHERING INFORMATION
We will start gathering information about your requirements, goals and details for the task by filling up my short project questionnaire, this will serve for understanding the basics of your project.
2. BUILD IT
I’ll send you a proposal that includes a summary of the project. Deliverables, time schedule, pricing and objectives.
3. BRIEF
Upon adjustments needed and your approval, I will send you a brief questionnaire, this will be the guiding information I’ll be using for your project so answer it carefully.
FIRST PAYMENT
As the first payment is made, it’s official, your project has just started.
Let’s start.
4. CREATIVE RESEARCH & INFORMATION
Everything starts with an idea, so we’ll submerge on conceptual research, gathering the style, look & feel and highlights selected for your mood-board. A good research ensures a brand that will have strong conceptual grounding.
5. PROJECT MOODBOARD
All the hand-picked inspiration, reference images and thoughts will be presented to you on a PDF for us to watch together and discuss our conclusions.
6. SKETCHING PROCESS
Here’s where we’ll traduce the concept and strategy into physical sketches. A handcraft approach. We believe that nothing compares to the flood of ideas that are drove by the freedom of sketching on paper, letting the hand go and determining the revised concept and selected design.
The devil is in the details.
7. LOGOTYPE OVERVIEW
We present the first proposal, a top of the line sketch, along with lock-ups, explorations of color palettes and typographic choices. All in a clearly stated PDF.
8. REFINEMENT & BRANDING FOLLOW-UP
If any refinement or changes are needed they’re done to get it perfect, moving forward to the next phase of the project, such as stationery and any brand deliverable that was included in your project.
9. FINAL OVERVIEW
After the final touch-ups of your project are made and your branding is completed, the project will overviewed to double check everything is ok to be wrapped-up.
SECOND PAYMENT
This will be the final payment needed for me to send you your files via email ready for you to use.
Enjoy your project.
And don’t forget to say hello every once in a while, remember our doors are open in case you need further work, you have any doubts or just want to have a cup of coffee.
