Creative brief
A creative brief is a document used to outline the strategy of a creative project, it contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information. It is indispensable to conceive and design your project as best as possible, as we intend to.
Before moving forward, it’s important to have this tips in mind:
- A clear and objective brief can prevent last-minute project changes, misunderstandings, and conflicting objectives. All of which will cost us valuable time and money.
- The briefing process is as much about anticipating obstacles as understanding and aligning objectives. Better to get clarification during this planning phase than when we’re in the middle of sketching.